VISION: To make a social impact at the national level that serves as the catalyst for making the modern city livable for all by creating conservation leaders for today and tomorrow.
SOCIAL IMPACT: Art & Entertainment as Activism
From art & entertainment as activism activities comes education and heightened awareness of the importance of conservation and preservation of livable park spaces. The Jensen Experience begins with social action -- with airings of the documentary Jens Jensen The Living Green on public television stations across the country coordinated with grassroots community outreach coordinated with multiple city screenings in parks and public venues next Spring 2016 -- focusing around Earth Day in April and running through 2017.
A PROVEN FORCE FOR GOOD:
WTTW (PBS Chicago) & Millennium Park
June 2014: the film airs simultaneously on WTTW delivering an audience of 100,000 (1.1 share) while in Millennium Park thousands gather. Learn more.
New York Botanical Garden
On Earth Day, 2015, hundreds attend a screening at their first ever film screening.
The Jensen Art as Activism Experience:
Wide television distribution on public broadcasting stations, spring/summer 2016
Leveraging promotional partnerships with environmental organizations that drive awareness of screenings and airings in targeted city parks around the country, including: botanic gardens, parks, public venues and schools, on or near the same time as the public television stations' airings
The Jensen Experience connects to a wide audience by creating conversation about:
Preservation of our livable parks spaces, historic parks and national treasures such as the Indiana Dunes National Park
Social good and eco-justice - putting nature where it's needed
Urban conservation leaders
Eco-Justice for at-risk kids
Using Entertainment as Activism
Using native plants to bring back bees and monarchs - doing your small part to save the world!
Discussion panels at screenings
Heightened Awareness that educates and further ignites social change and social good through broadcast airings and our city screenings that will be well promoted with extensive social media, integrated marketing, radio and print advertising and PR
A Strong On-Air & Online Reach Across America
Primetime Audience is significantly larger than most cable stations:
A&E 123% larger
HBO 105% larger
Discovery Channel 55% larger
Reaches 86% of all US Households and 211M people
Demographic breakdown of PBS' full -day audience reflects the overall U.S. population with respect to race/ethnicity, education and income.
(Nielesn/VPower 9/13 - 9/14)
PBS is rated the most trustworthy institution among nationally known organizations for 12 consecutive years.
Social Media Reach
Combined, PBS had more than 38M unique visitors to its sites in April 2015
14M combined followers across 10 different social networks, including Facebook, Google+, Tumlr, Twitter, and YouTube (5/1/2015)
JENS JENSEN THE LIVING GREEN TEAM
Gardeners, Environmentalists, Civivally Engaged: with television and park screenings with engaging conversation
Jens Jensen The Living Green attracts a diversified, and engaged audience, made up of a well educated, socially conscious demographic that shares a common passion for environmental stewardship, preserving our parks, sustainability, eco-justice, conservation leadership, gardening, and education. Viewers come from the general public, the media industry, entertainment industry, environmentally related professions, educators, activists and governmental leadership.
DEMOGRAPHICS OF JENSEN FILM
Women 35 - 64 56%
Men 35 - 64 43%
"Jensen's...inovative designs preceded today’s green movement and whose work deserves broader recognition."— Booklist
"The Mount Rushmore of Prairie School giants is now complete. To Frank Lloyd Wright and Louis Sullivan add Jens Jensen. This beautiful documentary will inspire generations to come." -- Eric Utne, Founder, Utne Reader
"Our attendees loved, loved, loved! your talk and film! Best session of the meeting!"
-- Joanne DeLorenzo Annual Meeting Co-chair, New Jersey ASLA
"powerful... poignant"--Humans and Nature
“One of the most inspiring documentaries I have ever seen.”
-- Melanie Choukas-Bradley, author, City of Trees; A Year in Rock Creek Park